Who learned you to right?: The Importance of Grammar and Spelling in Brochures

Have yo ever get a piece of mail from a politicl candidate that looked like it was wrote by a second grader?  Them are hard to read.  You scratch you’re head  wonder how you could vote for this person.  Is this who they really is?  Do they have the detailed attention to detail to run my distrct or state even?  Lets face it that gramar and spelling is important.  These says a bit bout who u are.

Ok, the preceding paragraph may have been a bit of an exaggeration, strictly to make a point.  However, the quality of a political or business piece, such as a brochure or flyer, can go a long way.  The clearly written thoughts and points of a candidate can win over some voters.  Crisp, colorful photos in a brochure tend to draw readers away from the actual content.  Don’t be fooled.  Running for office takes a lot more than simply being photogenic.

Do adults still need to use proper grammar?

There may be a belief that grammar and all the endless rules are reserved for high school and college students.  Adults are not being graded, right?  Well, tell that to the executive combing over your resume as you hunt for that perfect marketing position.  Or, ask voters to overlook the fact that someone running for office in their district doesn’t know the difference between “then” and “than.”

The fact is that many people do care about the grammatical quality of what they read.  Click here to read some “pet peeves” adults notice in today’s usage of language.

4COL, B4YKI, we will all be using TMA

Translation:  For crying out loud, before you know it, we will all be using too many acronyms.

Today, with all the texting and instant messaging we do, it seems that we all need a guide to translate what is being typed.  Well, there is such a guide.

An art that began with the youth, texting has spread like wildfire through the adult community.  In addition, this use of shorthand in everyday writing has crossed over into spoken words.  Just ask your BFF.

Politicians and business professional need to rise above this trend.  Our language is not being upgraded, just made more convenient for technological advances.

There is a time and a place

To the point, there is a proper arena for this acronym saturated speech.  That arena is not politics.  Would there ever be a proper time for our president, after an address to the Nation, to sign off by saying “TY and GN.”?

When creating a written piece to be distributed to the masses, it is best, no essential, to have the piece proofread by multiple sets of eyes.  It is always better to have it checked before distribution by the creator, not after by the recipient.

Candidates and office holders take enough criticism without poor grammar hanging over their heads.  Do your office justice and write intelligently.

By the way, if there are any grammatical errors or misspellings in this article, it was done on purpose…to prove a point.  LOL!

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