Writing that Gets Read

Many candidates and businesses have come to my door asking for a new informational marketing device to be made for their business or campaign.  Some of you may be asking, “What is an informational device?”
There are basically two forms of advertising out there, used by campaigns and businesses–informational media pieces and name identification pieces.
Name ID [...]

Political Yard Sign Placement Strategies

Political Yard Signs Placement Strategies
Often volunteers are asked to place political yard signs at specified locations for a candidate but are not provided tips on the best way to place them to maximize their effectiveness. Utilizing some important tips can increase the visibility of the sign and improve the chances of people remembering the name [...]

Spreading the Word: Why Email just isn’t Enough

Today, in marketing, we hear common terms like “email blast”, “mass fax”, “mail campaign” and many other terms that describe ways to reach many people at once. We rely on the written word to express our thoughts, convey our message, share our specials and generally to do the work for us. These types of client [...]