Promote yourself at events
How many people do you think really know their local politicians? Better yet, how many people can name the offices?
It’s alarming to realize just how few people know who is in charge of deciding which laws dictate how we live and operate. So who is to blame? The public or the politicians? [...]

The way we watch the news has forever changed with the internet, and more specifically with YouTube. Year after year, more people are turning in to the on-line world for news coverage. It seems like viewers watch breaking news on YouTube first before watching it on their television screens.
So what does this mean for marketing [...]

I have been working with political candidates for 10 years.  Part of the work I do at CampaignPros.com is to help them create a useable and attractive campaign logo.  Once a logo is created, it will be used throughout the entire campaign and should be immediately identifiable to voters.
This sounds incredibly important, but in reality, [...]

I am the average “Joe” when you talk about people who vote for city elections.  I am “somewhat” informed, I care about what happens in my city and I am concerned about my tax dollars and family safety.  Most importantly, I vote.  But, in order to vote smartly, I need to know which candidate will [...]

CampaignPros.com, a Rock Island, IL based promotional marketing company has completed the process to trademark its 2006 invention, the Beefy Stake.
The Beefy Stake is a steel wire stand, or stake, used to hold up corrugated plastic yard signs and campaign signs.  The design of this stake is unassuming, yet its construction, according to CampaignPros.com co-owner, [...]

It is amazing to me that when talking to political candidates, so many of them seem to be running for no other reason than someone they know said they should throw their name in the hat.  Is this really a reason?  Are your friends and family true, unbiased measures of your ability or qualifications to [...]

CampaignPros.com is pleased to add a highly sought-after product to its increasing line of product offerings.  On Friday, the Illinois-based promotional products supplier officially began screen printing full-color yard signs and highway signs.
While they have offered digital full-color signs since their inception, the ability to screen print these orders will open up a variety of [...]

Ahh, Google.  The Kings of the internet.  Nothing gets by Google these days.  So, if you are running a political campaign, use that to your advantage.
Google has a pretty useful tool called Google Alerts.  This is a slick system that will send you an email alert every time a term you are monitoring on the [...]

I’ve been working with political candidates for 9 years now.  Over the years, I have learned a great deal about what candidates need to run a campaign, what voters like to see from a campaign, what tricks work in a campaign and helpful tips to use in a campaign.  On an average day, I talk [...]

John Jantsch wrote a marketing basics book called Duct Tape Marketing.  In it, he explains how small businesses widely copy each other’s marketing strategies, to a flaw.  He calls this “copycat marketing.”
Well, it is interesting and noteworthy to see how similar running a political campaign is to marketing a small business.  The basic concept of [...]