Can Anyone Hear Me? Political Messages and What You Can Do to be Heard

As the Presidential election comes closer, shifts in campaign strategies are becoming obvious. Even though Election Day is 6 months away, edits to campaign slogans and messages are being altered.
Slogans and messages are the center and focal point of political campaigns. In the 2008 Presidential campaign, many can still re-call the central messages of both [...]

Negative Advertising in Politics: Can Negative Advertising Be a Positive for Your Candidate?

There are two sayings that some marketers and some publicists believe in, “any publicity is good publicity,” and “there’s no such thing as bad publicity.” Well, easy for them to say because they typically are the ones creating it. However, history has taught us that there certainly are examples where that isn’t the case. In [...]

BE The Man

Have you ever sat back in your cramped cubicle, eyes closed and maybe with a silly grin on your face? You’re dreaming of a day when you can get out from underneath the thumb of “the man” and actually be the man.
Sounds pretty cushy, doesn’t it? You’ll get to make your own hours, [...]

Get to Know Your Voters and Give Them a Chance to Know You

Promote yourself at events
How many people do you think really know their local politicians? Better yet, how many people can name the offices?
It’s alarming to realize just how few people know who is in charge of deciding which laws dictate how we live and operate. So who is to blame? The public or the politicians? [...]

Political Video Marketing with YouTube

The way we watch the news has forever changed with the internet, and more specifically with YouTube. Year after year, more people are turning in to the on-line world for news coverage. It seems like viewers watch breaking news on YouTube first before watching it on their television screens.
So what does this mean for marketing [...]

Campaign Slogans: Keep ‘em Simple, Keep ‘em Fresh

I have been working with political candidates for 10 years.  Part of the work I do at CampaignPros.com is to help them create a useable and attractive campaign logo.  Once a logo is created, it will be used throughout the entire campaign and should be immediately identifiable to voters.
This sounds incredibly important, but in reality, [...]

Don’t Be Anti-Social: We Need to Know You

I am the average “Joe” when you talk about people who vote for city elections.  I am “somewhat” informed, I care about what happens in my city and I am concerned about my tax dollars and family safety.  Most importantly, I vote.  But, in order to vote smartly, I need to know which candidate will [...]

CampaignPros.com Trademarks the Beefy Stake

CampaignPros.com, a Rock Island, IL based promotional marketing company has completed the process to trademark its 2006 invention, the Beefy Stake.
The Beefy Stake is a steel wire stand, or stake, used to hold up corrugated plastic yard signs and campaign signs.  The design of this stake is unassuming, yet its construction, according to CampaignPros.com co-owner, [...]

Tough Questions Require Real Answers

It is amazing to me that when talking to political candidates, so many of them seem to be running for no other reason than someone they know said they should throw their name in the hat.  Is this really a reason?  Are your friends and family true, unbiased measures of your ability or qualifications to [...]

CampaignPros.com now offers Screen Printed Full-color Signs

CampaignPros.com is pleased to add a highly sought-after product to its increasing line of product offerings.  On Friday, the Illinois-based promotional products supplier officially began screen printing full-color yard signs and highway signs.
While they have offered digital full-color signs since their inception, the ability to screen print these orders will open up a variety of [...]