Stickers Bumped in Favor of Magnets
How often do you see a shiny new Lexus coasting down the road with an “I’d Rather Be Fishing” bumper sticker slapped on the back?  Or, have you seen a proud vehicle owner buffing his vinyl “Don’t Blame Me…I Voted for Bush” to a perfect sheen?  Probably not.  Vinyl bumper [...]

It is advised that you make door-knocking part of your campaign strategy.  It is hard to beat a good ol’ fashioned face-to-face greeting.  This is a personal touch that will be invaluable to campaign run and to your potential voters.
With this in mind, it is important to remember that people love free stuff.  So, you’d [...]

Some of the best things in life are free, right?  Well, that applies to running a campaign, as well.
As you look over your event calendar, day planner, check list, grocery list or any list, you may feel like there is no end.  Take a deep breath and call in some help.
Volunteers are, by definition, free [...]

Have you ever braved the lines at department stores on Christmas Eve because you “forgot” to get presents?  Well, Christmas Day comes on December 25th every year.
This is why it is hard to believe that political candidates wait so long to order their campaign signs.  If I had a dime everytime a candidate admitted that [...]

Parades are famous for floats, bands, children and of course, candy!  When running your campaign, you will no doubt take part in one or more parades.  While doing so, you may be tempted to go out and buy a thousand pieces of candy with your logo or name on them, a clear cello wrapper that [...]

What if there was a way for a campaign to quickly, cheaply and cleverly reach a large number of potential voters?  What if a candidate could respond almost instantly to an attack on his/her campaign?  What if John Q. Candidate could have the Governor speak on his behalf to thousands of households, in an instant?
Hey, [...]

Have you seen the movie Forrest Gump?  Do you remember when Forrest was on his “run.”  Someone handed Forrest a t-shirt which he used to wipe mud off of his face.  He handed the t-shirt back and spoke calmly, “Have a nice day.”  The mud imprint left on the t-shirt looked like a smiley face.  [...]

Your logo in hundreds of yards
Campaign signs serve multiple purposes, but first and foremost they should establish and reinforce name identity. Just like any business, your campaign signs are your logo, the “brand” by which people recognize you without seeing your face.  That is why it is very important to use the same logo for [...]

Political Yard Signs Placement Strategies
Often volunteers are asked to place political yard signs at specified locations for a candidate but are not provided tips on the best way to place them to maximize their effectiveness. Utilizing some important tips can increase the visibility of the sign and improve the chances of people remembering the name [...]

When deciding to run for office, you will need more than just good ideas and ways to implement those ideas.  You will need collateral materials–yard signs, brochures, a web site, palm cards and so on.Well, this leads to something else you will need–MONEY!
Break Out the Rolodex
Maybe you don’t use a Rolodex anymore.  But, you probably [...]