If you have decided to run for political office, whether for school board or Governor, you are going to need a war chest.  The simple fact is that running a campaign takes money.  Of course it takes a solid platform, voter interest and dedication, too.  But, without funding, you can’t accomplish much.

This fact makes raising funds the first step in campaigning.  As you may know, for most people, asking others for money can be uncomfortable and down-right embarrassing.  Get over those feelings quickly.  Voters know you need money.  They see the yard signs, receive the mail and hear your radio spots.

Fortunately, there is a way to make fundraising more efficient.  Go for the big bucks!  If you are familiar with the term to “nickel and dime”, you will understand why getting large donations can ease some of the stress.  Large chunks of money coming in will free up your time and allow you to do more in a shorter period of time.  If you are running for County Clerk, you will need between 250-500 yard signs, on average.  Delivered to your door, the signs will cost about $750-$1500.00.  Simple math tells you that getting three donations of $500 will put signs in yards quicker than getting 75 donations of $20.

I bet you think there is nobody in your life that will give you a $500 donation.  Well, familiarize yourself with a few other sayings—“you never know until you try”, “what is the worst they can say?” or “it’s worth asking”.  If you have decided to run for office, you must have already concluded that people like you and believe in what you stand for.

With the big bucks in sight, you now need to get your foot in the door.  This does take some time and preparation, but the payoff is sweet.  Here are some guidelines and tips:

-Bark up the right tree

Who you ask is as important as what you ask and how you ask.  Check newspapers since they often gives clues as to which candidates are getting the money from the big donators.  Check your local FEC commission for disclosure records.  Of course, ask family, friends, your doctor, your lawyer, etc.

-Schedule a meeting

Sending an email or a letter won’t cut it.  Big donors need, and deserve, face-to-face time.  It goes without saying that if you aren’t granted a meeting on the first try, you ask again…and again.

-Present yourself

If you are going to ask for large sums of money, be prepared to explain your platform (campaign issues) and tell them why you would serve them well as a political figure.  Also, tell them why voting for you is the right choice.

-Ask

Now that you are there, don’t chicken out.  Say the words, “I am here to ask you to donate money to my campaign fund.”  If you want $500, say it.  If you want $1000.00, ask for it.

These steps are easier to approach if you truly believe that you are worth voting for.  If you don’t believe that and portray that, donors and voters will see right through your pressed shirt, perfect hair and cute family photos.  You also must realize that you cannot move forward with your campaign unless you have the funds to do so.

Yes, this is the hardest step, but losing your campaign is the worst result.  Remember that.