There is a vast amount of items a candidate can purchase to promote his or her campaign.  Some of these items will simply drain a campaign account.  Light up doo-dads, glowing what-nots and shimmering doo-hickies look nice in their packaging.  But, will these items actually work for you?  Nope.

Voters want to know a couple of things about potential candidates.  They want to know a candidate is qualified, that he is putting in a serious effort to win the election and that he cares about his voters.

Listen up, Candidate.  Going door-to-door better be a part of your campaign strategy.  Nothing says you care more than actually meeting with potential voters on a face-to-face level.  Can you expect voters to check off your name on a ballot if they have never seen your face, asked you tough questions or classified you as one of them?

Now that you have decided to go door-knocking, don’t show up empty handed.  Inevitably, you will come across many homes where the homeowners are not at home.  Don’t settle for that.  Leave a door hanger.  This piece is perfect in a few ways.  The door hanger can encompass information that would normally be split into a few pieces—business cards, brochures and palm cards.  This trick is not a secret.  Tree trimmers, lawn care services and carpet cleaners have been doing this for years.

The front side contains your message and a couple talking points.  The back side displays your contact information and a call to action.  You can even drum up yard sign locations and campaign donations on this piece.  And since it is a hanger, it is perfect for attaching to a door knob or mail box.  Did I mention these are also inexpensive?

Little Billy has been doing this for his summer window washing job.  Now, he has a new bike and a Play Station.  You know how to reach Billy.  Can his parents reach you?