I’ve been working with political candidates for 9 years now.  Over the years, I have learned a great deal about what candidates need to run a campaign, what voters like to see from a campaign, what tricks work in a campaign and helpful tips to use in a campaign.  On an average day, I talk [...]

John Jantsch wrote a marketing basics book called Duct Tape Marketing.  In it, he explains how small businesses widely copy each other’s marketing strategies, to a flaw.  He calls this “copycat marketing.”
Well, it is interesting and noteworthy to see how similar running a political campaign is to marketing a small business.  The basic concept of [...]

What if there was a way for a campaign to quickly, cheaply and cleverly reach a large number of potential voters?  What if a candidate could respond almost instantly to an attack on his/her campaign?  What if John Q. Candidate could have the Governor speak on his behalf to thousands of households, in an instant?
Hey, [...]