Phil Van Treuren blogs about political campaigning on Killer Campaigning.
Campaign brochures from local political candidates are something that most of us are accustomed to getting in the mail around election time, and frequently they fit the same mold: too much information jammed into too small a space.
In the last decade, I’ve seen dozens of variations [...]

Political candidates need three main categories of printed items to run for office-a name identification piece, an informational piece and a handout piece.  The name ID piece is typically their yard sign, which has become the number one way to let voters know they are running.  The informational piece is taken care of with a [...]

It’s October now.  I am CEO of a political marketing company called CampaignPros.com.  This is a busy political month for us.  We print any sort of campaign supplies a candidate could need.  We offer consulting and design work.  We have resources for bulk mailing and automated phone calling.  There is not much we can’t offer [...]

Have yo ever get a piece of mail from a politicl candidate that looked like it was wrote by a second grader?  Them are hard to read.  You scratch you’re head  wonder how you could vote for this person.  Is this who they really is?  Do they have the detailed attention to detail to run [...]

Many candidates and businesses have come to my door asking for a new informational marketing device to be made for their business or campaign.  Some of you may be asking, “What is an informational device?”
There are basically two forms of advertising out there, used by campaigns and businesses–informational media pieces and name identification pieces.
Name ID [...]

It is true, junk mail sucks. It is also true that politicians…have to use political mail.
When running a sound, effective and thorough campaign, politicians need the mail system to spread their message. Word of mouth is good for creating buzz, yard signs only let people know you are running for office and websites only work [...]