The way we watch the news has forever changed with the internet, and more specifically with YouTube. Year after year, more people are turning in to the on-line world for news coverage. It seems like viewers watch breaking news on YouTube first before watching it on their television screens.
So what does this mean for marketing [...]

I have been working with political candidates for 10 years.  Part of the work I do at CampaignPros.com is to help them create a useable and attractive campaign logo.  Once a logo is created, it will be used throughout the entire campaign and should be immediately identifiable to voters.
This sounds incredibly important, but in reality, [...]

Ahh, Google.  The Kings of the internet.  Nothing gets by Google these days.  So, if you are running a political campaign, use that to your advantage.
Google has a pretty useful tool called Google Alerts.  This is a slick system that will send you an email alert every time a term you are monitoring on the [...]

John Jantsch wrote a marketing basics book called Duct Tape Marketing.  In it, he explains how small businesses widely copy each other’s marketing strategies, to a flaw.  He calls this “copycat marketing.”
Well, it is interesting and noteworthy to see how similar running a political campaign is to marketing a small business.  The basic concept of [...]

CampaignPros.com, an online promotional products and marketing firm, saw 60% growth in 2010.  The company specializes in campaign signs, real estate yard signs and a multitude of printed promotional products for use by campaigns, businesses, churches and sports teams.
The 600 sq. ft. office in Rock Island, Illinois is unassuming.  Inside, there are two offices, a [...]

At CampaignPros.com, we do campaign materials.  Our staff has over 20 combined years of experience designing, selling, consulting on and printing campaign supplies.  Some would say we are experts.  On a daily basis, we talk to both political candidates and campaign consultants who are hired to work out the details of a campaign.
Generally, we prefer [...]

Some of the best things in life are free, right?  Well, that applies to running a campaign, as well.
As you look over your event calendar, day planner, check list, grocery list or any list, you may feel like there is no end.  Take a deep breath and call in some help.
Volunteers are, by definition, free [...]

Have you seen the movie Forrest Gump?  Do you remember when Forrest was on his “run.”  Someone handed Forrest a t-shirt which he used to wipe mud off of his face.  He handed the t-shirt back and spoke calmly, “Have a nice day.”  The mud imprint left on the t-shirt looked like a smiley face.  [...]

Today, in marketing, we hear common terms like “email blast”, “mass fax”, “mail campaign” and many other terms that describe ways to reach many people at once. We rely on the written word to express our thoughts, convey our message, share our specials and generally to do the work for us. These types of client [...]