There is a vast amount of items a candidate can purchase to promote his or her campaign.  Some of these items will simply drain a campaign account.  Light up doo-dads, glowing what-nots and shimmering doo-hickies look nice in their packaging.  But, will these items actually work for you?  Nope.
Voters want to know a couple of [...]

Phil Van Treuren blogs about political campaigning on Killer Campaigning.
Campaign brochures from local political candidates are something that most of us are accustomed to getting in the mail around election time, and frequently they fit the same mold: too much information jammed into too small a space.
In the last decade, I’ve seen dozens of variations [...]

We all have bad days.  Sometimes things don’t go as planned.  Sometimes people tick us off.  Sometimes we get so agitated we want to tell the cable company representative where to stick his DVR remote.  It’s human nature.  Sometimes we just feel it is necessary to tell people how it is and scream our frustrations [...]

Political candidates need three main categories of printed items to run for office-a name identification piece, an informational piece and a handout piece.  The name ID piece is typically their yard sign, which has become the number one way to let voters know they are running.  The informational piece is taken care of with a [...]

It’s October now.  I am CEO of a political marketing company called CampaignPros.com.  This is a busy political month for us.  We print any sort of campaign supplies a candidate could need.  We offer consulting and design work.  We have resources for bulk mailing and automated phone calling.  There is not much we can’t offer [...]

Some of the best things in life are free, right?  Well, that applies to running a campaign, as well.
As you look over your event calendar, day planner, check list, grocery list or any list, you may feel like there is no end.  Take a deep breath and call in some help.
Volunteers are, by definition, free [...]

Many candidates and businesses have come to my door asking for a new informational marketing device to be made for their business or campaign.  Some of you may be asking, “What is an informational device?”
There are basically two forms of advertising out there, used by campaigns and businesses–informational media pieces and name identification pieces.
Name ID [...]

It is true, junk mail sucks. It is also true that politicians…have to use political mail.
When running a sound, effective and thorough campaign, politicians need the mail system to spread their message. Word of mouth is good for creating buzz, yard signs only let people know you are running for office and websites only work [...]