John Jantsch wrote a marketing basics book called Duct Tape Marketing.  In it, he explains how small businesses widely copy each other’s marketing strategies, to a flaw.  He calls this “copycat marketing.”
Well, it is interesting and noteworthy to see how similar running a political campaign is to marketing a small business.  The basic concept of [...]

Campaign Pros Campaign Signs Supplier GTR Interview
On February 18th, Mike Mathews, co-owner of CampaignPros.com, was interviewed by Global Talk Radio.  Mike discussed topics about the start of CampaignPros.com, the direction the company hopes to go, owning a business with friends, dealing with political marketing and more.

Door knocking is one of the most valuable steps a political candidate can take in his election.  Meeting face-to-face with potential voters speaks volumes about the dedication and caring a candidate places in his campaign.  To a voter, this shows not only effort, but it also personalizes a candidate.  Most often, all voters see from [...]

It is true, junk mail sucks. It is also true that politicians…have to use political mail.
When running a sound, effective and thorough campaign, politicians need the mail system to spread their message. Word of mouth is good for creating buzz, yard signs only let people know you are running for office and websites only work [...]