Phil Van Treuren blogs about political campaigning on Killer Campaigning.
Campaign brochures from local political candidates are something that most of us are accustomed to getting in the mail around election time, and frequently they fit the same mold: too much information jammed into too small a space.
In the last decade, I’ve seen dozens of variations [...]

Political candidates need three main categories of printed items to run for office-a name identification piece, an informational piece and a handout piece.  The name ID piece is typically their yard sign, which has become the number one way to let voters know they are running.  The informational piece is taken care of with a [...]

Have yo ever get a piece of mail from a politicl candidate that looked like it was wrote by a second grader?  Them are hard to read.  You scratch you’re head  wonder how you could vote for this person.  Is this who they really is?  Do they have the detailed attention to detail to run [...]