What’s in the Package: Campaign Packages Make Life Easy

If you are running a political campaign, whether you are the candidate or the consultant, your list of campaign materials can be daunting.  You have to get the campaign signs, get the palm cards and make sure the staff has t-shirts and campaign buttons to pass out in the parade.  Add this to the never-ending [...]

A Political Billboard? Really?: Highway Signs Cut your Cost

If you’re going to run for political office, you are going to need campaign signs.  There is no way around it.  Political signs are the single most effective way to raise voter awareness.  Signs are the most visible piece of marketing you can do, in politics and business.  So, be effective and smart with your [...]

Design Basics for your Campaign Signs

When running for political office, your main campaign cost is definitely going to be marketing yourself.  Yard signs are probably going to be where you spend most of your marketing money.  In order for your campaign sign and logo to be effective, consider some of these tips:
1. Short, Sweet and to The [...]

Not All Campaign Materials are Created Equally: Consultants Need to Consult

At CampaignPros.com, we do campaign materials.  Our staff has over 20 combined years of experience designing, selling, consulting on and printing campaign supplies.  Some would say we are experts.  On a daily basis, we talk to both political candidates and campaign consultants who are hired to work out the details of a campaign.
Generally, we prefer [...]

Think Inside the Template: Using Political Sign Templates

After a candidate decides he or she is going to run for office, the next step is creating a campaign logo.  The word logo, in the campaign sense, should not frighten a candidate.  It simply refers to a design.  Campaign logos should be simple, readable and straight-forward.
Check out any campaign sign or political mailer that [...]

Put a Campaign Win in the Bag: Polybag Yard Signs

Congressmen have been doing it for years.  So have Presidential candidates, Governors and Senators.  For them, the choice was clear.  The choice helped them run and win effective campaigns.  They knew what it would take and went for it.  If they get the chance to do it again, it is a clear bet that they [...]

Shape Up Your Campaign with Die-Cut Campaign Signs

Red, white and blue on an 18″x24″ rectangular corrugated plastic sign, “Vote So and So for This or That”, stuck haphazardly in a front yard.  Is this jogging a familiar image in your mind?  Most likely.
This description is the standard for political yard signs.  For nearly half of any given year, candidate’s signs paint the [...]

Don’t Shop for Christmas on Christmas Eve

Have you ever braved the lines at department stores on Christmas Eve because you “forgot” to get presents?  Well, Christmas Day comes on December 25th every year.
This is why it is hard to believe that political candidates wait so long to order their campaign signs.  If I had a dime everytime a candidate admitted that [...]

How Do I Choose My Yard Sign?

So, you are a first-time candidate, huh?  Your supporters are asking if they can put one of your yard signs in their lawns.  But, you haven’t had time to think about a design, let alone ORDER YOUR CAMPAIGN SIGNS.   Well, ordering political signs does not have to be intimidating or time consuming.
Though it is one of [...]

Self Branding: The Golden Arches of Politics

Your logo in hundreds of yards
Campaign signs serve multiple purposes, but first and foremost they should establish and reinforce name identity. Just like any business, your campaign signs are your logo, the “brand” by which people recognize you without seeing your face.  That is why it is very important to use the same logo for [...]