The way we watch the news has forever changed with the internet, and more specifically with YouTube. Year after year, more people are turning in to the on-line world for news coverage. It seems like viewers watch breaking news on YouTube first before watching it on their television screens.
So what does this mean for marketing [...]

Congressmen have been doing it for years.  So have Presidential candidates, Governors and Senators.  For them, the choice was clear.  The choice helped them run and win effective campaigns.  They knew what it would take and went for it.  If they get the chance to do it again, it is a clear bet that they [...]