The way we watch the news has forever changed with the internet, and more specifically with YouTube. Year after year, more people are turning in to the on-line world for news coverage. It seems like viewers watch breaking news on YouTube first before watching it on their television screens.
So what does this mean for marketing [...]

I have been working with political candidates for 10 years.  Part of the work I do at CampaignPros.com is to help them create a useable and attractive campaign logo.  Once a logo is created, it will be used throughout the entire campaign and should be immediately identifiable to voters.
This sounds incredibly important, but in reality, [...]

I am the average “Joe” when you talk about people who vote for city elections.  I am “somewhat” informed, I care about what happens in my city and I am concerned about my tax dollars and family safety.  Most importantly, I vote.  But, in order to vote smartly, I need to know which candidate will [...]

CampaignPros.com, a Rock Island, IL based promotional marketing company has completed the process to trademark its 2006 invention, the Beefy Stake.
The Beefy Stake is a steel wire stand, or stake, used to hold up corrugated plastic yard signs and campaign signs.  The design of this stake is unassuming, yet its construction, according to CampaignPros.com co-owner, [...]

CampaignPros.com is pleased to add a highly sought-after product to its increasing line of product offerings.  On Friday, the Illinois-based promotional products supplier officially began screen printing full-color yard signs and highway signs.
While they have offered digital full-color signs since their inception, the ability to screen print these orders will open up a variety of [...]

I’ve been working with political candidates for 9 years now.  Over the years, I have learned a great deal about what candidates need to run a campaign, what voters like to see from a campaign, what tricks work in a campaign and helpful tips to use in a campaign.  On an average day, I talk [...]

John Jantsch wrote a marketing basics book called Duct Tape Marketing.  In it, he explains how small businesses widely copy each other’s marketing strategies, to a flaw.  He calls this “copycat marketing.”
Well, it is interesting and noteworthy to see how similar running a political campaign is to marketing a small business.  The basic concept of [...]

CampaignPros.com, an online promotional products and marketing firm, saw 60% growth in 2010.  The company specializes in campaign signs, real estate yard signs and a multitude of printed promotional products for use by campaigns, businesses, churches and sports teams.
The 600 sq. ft. office in Rock Island, Illinois is unassuming.  Inside, there are two offices, a [...]

Rock Island, IL—StakeWorld.com, a leader in wholesale steel wires and other sign printing supplies, has redesigned their already user friendly website.
StakeWorld.com specializes in steel wire stakes like the popular H-stands and U frames, as well as their in-house developed Beefy Stakes.  The Beefy Stakes are growing in popularity due to their strength and their industry-leading [...]

When you were a child, your parents probably told you that if you don’t know the answer to something, just ask.  Your new employer probably told you this very same thing on your first day of work.  Well, this is a simple though that political candidates need to remember when they are purchasing their campaign [...]