When deciding to run for office, you will need more than just good ideas and ways to implement those ideas.  You will need collateral materials–yard signs, brochures, a web site, palm cards and so on.Well, this leads to something else you will need–MONEY!

Break Out the Rolodex

Maybe you don’t use a Rolodex anymore.  But, you probably have a list of all your family, friends and business contacts stored somewhere–palm pilot, cell phone or on your computer.

This list can be the most valuable database you will use for your campaign.  When starting the task of raising money for your campaign, ask your family and friends first.  If these people wouldn’t support your political run, then you may want to ask yourself if this is the right decision for you.

Who do you send Christmas cards to?  Grab that list and start addressing envelopes.  Yes, hand address them.  Also, hand stamp them.  This personal touch has major credibility.

Don’t Be Afraid to Ask for the Big Bucks

You will get plenty of people who will donate $10-$20 to your campaign.  This is nice, but it takes an awful lot of those contributions to pay for yard signs and brochures.

If you are sending a donor return form and envelope with your letter, which is highly suggested, include a box for large sums–$250-$500.  You may think that there is no way anyone on your list will donate that kind of cash, but the chance is less likely if you don’t give them the option.

For those friends of yours that own businesses, offer them a $1000 option.  It’s a write-off, right?

Schedule a Sit Down

Business donors should warrant a formal meeting.  Say one of the issues in your platform is the construction of a recreation center which will promote jobs, keep kids off streets and support local commerce.  Well, schedule meetings with people who will support that idea–contractors, interest groups and safety boards.

A donation from these groups can give your campaign the boost it needs to hit the ground running.

Use a personal touch, a smart list and invest some time.  These are the basics to get your fundraising going.  Remember, don’t be afraid to ask and make sure, for goodness sake, that you ask for enough.