Check out our new Blog! Get advice on the best ways to win with your marketing or political campaign. Here's some of the most requested articles...

Make the Most of Your Marketing Efforts
It has been said that good service from a company is shared with 5-7 people while poor service is shared with 12-15 people. Do the math and you'll easily conclude that your personal relationship with customers will only benefit your bottom line... [read more]

Writing That Gets Read
Many candidates and organizations make one poor assumption about their audience-- their readers have as much interest in the industry as they do. One must keep in mind that the information that really matters is what voters or consumers will gain by buying a product or voting for a candidate. In short what people want to know and what we should be telling them is... [continue reading]

Don't Shop for Christmas on Christmas Eve
You need to have a time-line and a check sheet when it comes to ordering your campaign supplies... [read more]

Knock Knock. Who’s there? Your Candidate.
Do you want voters to know that you can connect with them and care enough to meet with them face-to-face?  Well, you’d better.  There is an easy way to accomplish all of this…lace up your sneakers... [read more]

Yard Signs Made Easy
Though it is one of the most important items on your checklist, the task of buying campaign signs should be simple.  Ask the right questions and your name and purpose will be spread cost effectively and painlessly across your district... [read more]

Helpful Tips for Yard Sign Design
Yard signs reinforce your name. They don't layout your life’s work. Typically, political signs need 3 elements... [read on]

Their Treat, Your Trick
A dozen candidates, with 1000 pieces of candy each, equals 12,000 clear cello wrappers in the trash can. Here is what I propose... [read on]

Your First Fundraising Letter
When deciding to run for office, you will need more than just good ideas and ways to implement those ideas. You will need collateral materials–yard signs, brochures, a web site, palm cards and so on. Well, this leads to something else you will need... [read more]